From the back of a napkin ... to the final ProductFrom the back of a napkin ... to the final Product

Business Development and Sales


Developed business plans, executive summaries, presentations, and detailed financial analysis for start-up in digital home entertainment. Formed unique business model combining technologies, market trends, and novel sales approach. Formed technology alliances, and distribution alliances with 3 residential structured wiring companies that represented 70% of the market;
Worked with Blockbuster’s New Media group to deliver Video-On-Demand (VOD) solution;
Identified new wireless software opportunity better suited to customer base. Prototyped structure and UI of the web-based product. Wrote presentations, brochure, and technical document. Sold first copy to MetroPCS;
Identified core media opportunity within the European market and re-focused the company. Developed more than 20 major US and European media customers, including PBS, Times, Guardian, Daily Telegraph, BBC, Aftenposten, EMAP, 24ORE, Canel 5, RAI, RCS, and Jumpy. Managed two beta/reference accounts: Daily Mail and General Trust, and Future Publishing;
Developed CE products and evaluated business models with numerous consumer electronics companies, including: Samsung, Fujitsu, Proxim, Toshiba, Matsushita, MegaHertz, and Sony;
Penetrated new wireless communication market including strategic alliances, technology licensing, trade shows, and collateral materials;
Drove key account strategy resulting in a 300% increase in engineering services to more than $10M. Directly responsible for $2M in the last fiscal year;
Created corporate proposal process and documentation masters. Wrote or oversaw over 250 proposals. Negotiated most client contracts. Formalized tracking and projection of consulting services revenues;
Responsible for sales and field applications engineer (FAE) training, and provided support to close or rescue key accounts (3 companies). Selected, trained and supported distribution channels in 6 European and 2 Asian countries.



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(C) 2006  Kris Carlsen