From the back of a napkin ... to the final ProductFrom the back of a napkin ... to the final Product


A high-energy, entrepreneurial business professional with a strong technical background and extensive product positioning experience.

More than 20 years of software and hardware experience in:
Audio/video CODECs, Digital Rights Management (DRM), and video-on-demand (VOD) topologies;
Wireless and residential networking technologies and standards;
User Interface (UI) design;
Consumer electronics design;
Engineering and design software tools (CAE/CAD tools).
Excellent at combining technical elements, market trends, competitive knowledge, pricing, and sales channels into a cohesive business model for new opportunities;
More than 20 years of experience introducing new products, building alliances, developing direct or rep sales forces, and supporting the sales force. Sales support includes:
Customer visits, key account strategies, and rescuing accounts;
Sales manuals, including: product review, key benefits, market segments, alliances and concomitant products, competitive analysis, packaging and pricing, and sales cycle;
Sales and field engineering training classes;
Collateral materials: presentations, brochures, web sites, white papers, application notes, quick reference cards, etc.
Adept at preparing and presenting corporate and product visions in many forms, including presentations, executive summaries, business plans, collateral materials and agreements;
A passion for understanding customer requirements and improving the user experience.

For details about how these have been applied, please visit the Portfolio section.

(C) 2006  Kris Carlsen