Profile
A high-energy, entrepreneurial business professional
with a strong technical background and extensive product positioning
experience.
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More than 20 years of software and hardware experience
in: |
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Audio/video CODECs, Digital Rights Management
(DRM), and video-on-demand (VOD) topologies; |
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Wireless and residential networking technologies and standards; |
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User Interface (UI) design; |
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Consumer electronics design; |
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Engineering and design software tools (CAE/CAD tools). |
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Excellent at combining technical elements, market trends,
competitive knowledge, pricing, and sales channels into a cohesive
business model for new opportunities; |
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More than 20 years of experience introducing new products,
building alliances, developing direct or rep sales forces, and supporting
the sales force. Sales support includes:
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Customer visits, key account strategies, and rescuing
accounts; |
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Sales manuals, including: product review, key benefits, market
segments, alliances and concomitant products, competitive analysis, packaging
and pricing, and sales cycle; |
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Sales and field engineering training classes; |
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Collateral materials: presentations, brochures, web sites, white
papers, application notes, quick reference cards, etc. |
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Adept at preparing and presenting corporate and product
visions in many forms, including presentations, executive summaries,
business plans, collateral materials and agreements; |
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A passion for understanding customer requirements and
improving the user experience. |
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For details about how these have been applied, please visit the Portfolio
section.
